Agenda

08:00 - 09:00 Registration & coffee
09:00 - 09:05 Official Opening - Gorast Cvetkovski, Actor and Host
09:05 - 09:10 Welcome Speech - Nina Angelovska, President @ Macedonian eCommerce Association
WE WANT, WE WANT A DIGITAL NATION
09:10 - 09:30 How Estonia is building the next generation e-government
- Ott Velsberg, Government Chief Data Officer of Estonia
09:30 - 09:45 Fireside chat: "ACCESS TO FINANCE IS KEY FOR THE ECOSYSTEM TRANSFORMATION"
with Kosta Petrov, Managing Director of Fund of Innovation and Technological Development

Moderatred by Ivana Stankovic, Strategic Advisor @ FITD
E-COMMERCE HAS COME A LONG WAY - THE COVID PUSH!
09:45 - 10:05 The COVID-push on e-commerce in North Macedonia / Ecommerce Analysis Report 2022
- Nina Angelovska, President @ Macedonian eCommerce Association
10:05 -10:25 The way forward for E-commerce in Europe
- Sara Lone, Lead Research Analyst in e-commerce, development, digitalization @ Amsterdam University of Applied Sciences, The Netherlands
10:25 - 10:45 Predicting the unpredictable
- Cátia Silva, Senior Data Scientist @ bol.com
10:45 - 11:00 Coffee Break
SAFE AND SOUND E-PAYMENTS!
11:00 - 11:20 E-commerce: Episode 2 – A new beginning
- Gabriel Ghita, VP Business Development for CEE @ Mastercard, Romania
11:20 - 11:55 Panel Session #1: The Triangle of Trust, Technology & Regulation! [Powered by Payten]
- Igor Kuzevski, Deputy Director @ Personal Data Protection Agency, North Macedonia
- Vanya Manova, Country Manager for Bulgaria, North Macedonia, Albania @ MasterCard, Bulgaria
- Kiro Chadikovski, Manager of Cards and Current Accounts Department @ Komercijalna Banka AD Skopje

Moderatred by Damjan Dano, Digital Transformation Specialist and Partner @ IWM Network
11:55 - 12:15 Bringing new e-commerce payment experience
- Orhan Gazibegovic, Unit Manager / Business Development Manager for BiH, MNE @ Monri Payments, Bosnia and Herzegovina
12:15 - 13:00 Lunch
THE CHANGING LANDSCAPE OF DIGITAL MARKETING & NEW TRENDS
13:00 - 13:25 Social-E Commerce Developments - Live Streaming, Blind boxes, Virtual Bots: Lessons From China
- Sharon Gai, Director of Global Key Accounts @ Alibaba Group, China
13:25 - 13:50 Моќта на апликациите за пораки: Како да ги ангажирате клиентите и да постигнете успех со помош на дигиталниот маркетинг
- Konstantin Kostadinov, Head of Sales, CEE @ Viber (Rakuten)
13:50 - 14:30 Panel Session #2 - Regional Marketplaces Marketing Lessons: What Works and What Doesn’t? [Powered by GIZ]
Intro address from German Agency for International Cooperation (GIZ) [TBC]

- Ljiljana Ahmetovic, CEO @ Shoppster.com, Serbia & Slovenia
- Valer Pinderi, Founder & CEO @ aladini.al, Albania
- Dragana Gjokikj, Sales Director @ Grouper.mk, North Macedonia
- Jasmin Maric, Business Development Manager @ Olx.ba, Bosnia and Herzegovina

Moderatred by Darjan Radenkovic, Chief Business Development Officer @ Vidi Vaka
14:30 - 14:45 Coffee Break
14:45 - 15:05 How Cognitive Technology is Changing Customer Care - The Perfect Combination for Satisfied Customers
- Borche Gjorgjeski, Head of Customer Contact Center @ A1 Makedonija
15:05 - 15:25 DIGITAL STRATEGY THAT WORKS LIKE A SWISS WATCH - Vojdan Karapetkovski, CEO @ KARA 5
Music & Travel & Ecommerce
15:25 - 15:45 Enterprise innovation using ‘Design Thinking’ and ‘Jobs To Be Done’: Learnings from travel app development
- Srdjan Prokic, Head of E-commerce @ AirSerbia
15:45 - 16:05 How advertising at Spotify can help with building brand awareness? - Anna Gorka, Spotify Partner Director @ Httpool
MORE WOMEN FOR BETTER PERFORMANCE & FASTER PROGRESS
16:05 - 16:45 Panel Session #3: The Why, What & How of having more women included [powered by Casys]
- Filomena Pljakovska Asprovska, CEO, President of the Management Board @ CaSys / Country Ambassador for North Macedonia @ European Women Payments Network (EWPN)
- Milica Vesovic Denkovska, Digital Executive @ Philip Morris International
- Marija Tomeska, President of the Management Board (CEO) at Eurolink Insurance, Member of GRAWE Group

Moderatred by Nina Angelovska, UNCTAD eTrade for Women Advocate
16:45 - 16:55 Quiz time + Awards
[Powered by A1 Makedonija]
16:55 - 17:00 Closing remarks
- Nina Angelovska, President @ Macedonian eCommerce Association
17:00 - 18:30 AFTER-CONFERENCE NETWORKING SPONSORED BY THE GOLD PARTNERS
The Organizer reserves the right to make changes to the program.