Agenda

THE DAY BEFORE - EVENING [10.11.2022, from 19:00]
THE DAY BEFORE - Thursday, 10th of November
19:00 - 21:00 VIP Networking Reception (available for VIP tickets holders + invitation only)
Location: FOUR Restaurant
CONFERENCE DAY [11.11.2022]
REGISTRATION & OPENING ADDRESSES
08:00 - 09:00 Registration & Welcome coffee
09:00 - 09:05 Official Opening
Gorast Cvetkovski, Actor and Host
09:05 - 09:10 Welcome Speech from the organizers
Nina Angelovska, President @ Macedonian eCommerce Association - AETM, North Macedonia
09:10 - 09:25 Opening Addresses
- Otto Graf, Head of Economic Affairs and Deputy Head of Mission at the German Embassy
- Steffen Hudolin, Head of Cooperation in the EU Delegation in Skopje
- Vanya Manova - Country Manager for Bulgaria, North Macedonia, Albania and Kosovo at Mastercard, Bulgaria
ALL EYES ON REGIONAL E-COMMERCE
09:25 - 09:45 The Progress of Macedonian E-commerce: Key Findings and Overview of the E-commerce Analysis (2022) in North Macedonia and Comparison with the Region and EU Countries
Nina Angelovska, President @ Macedonian eCommerce Association
09:45 - 10:30 Panel Session #1: Regional E-commerce Approach: Business Perspectives [Powered by Vendor]
- Nemanja B. Antić, Founder @ Military Shop, Serbia
- Rasim Memagić, CEO @ Alma-Ras.com, Bosna and Herzegovina
- Goran Dimitrijevic, Market Director @ Slikarskipribor.mk, North Macedonia
- Mergim Cahani, Founder @ gjirafa.com, Kosovo

Moderatred by Bojan Kordalov, President of the Digital Transformation Council, North Macedonia
10:30 - 11:15 Panel Session #2: The Role of Governments in Accelerating Regional E-commerce [Powered by GIZ]
Introductory address by Razmena Cekic Durovic, State Secretary in the Ministry of Economy, North Macedonia

- Elira Demiraj, General Director of the Directorate of Economic Development and Employment @ Ministry of Economy and Finance, Albania
- Zdravko Ilic, Senior Expert for Trade in Services @ CEFTA Sekretariat, Belgium
- Igor Geshovski, Founder @ ELS, North Macedonia

Moderatred by Nikica Mojsoska Blazevski, CEO @ Macedonia 2025, North Macedonia
11:15 - 11:35 Coffee Break
CUSTOMER BEHAVIOR: THE ECOMM SHIFT
11:35 - 12:10 Panel Session #3: How Businesses Are Changing Customer Behavior? [Powered by Pivara Skopje]
- Milkica Gerinska, Ecommerce Manager @ Pivara Skopje, North Macedonia
- Angelina Blazeska, Co-founder @ FitKit, North Macedonia
- Darko Peruseski, CEO @ Gley.mk, North Macedonia

Moderatred by Darjan Radenkovic, Founder and CEO @ Zhar Ptica, North Macedonia
12:10 - 12:35 Keynote Presentation - TikTok: Between Entertainment, Community and Commerce
Jakub Klimczyk, Head of Client Solutions CE @ TikTok, Poland
12:35 - 12:45 Fireside Chat: Buyers’ Habits and Techniques for Higher Conversion in E-commerce
Boban Milosavleski, Founder and CEO @ Vendor, North Macedonia

Moderated by Filip Chizbanovski, Vice President @ Macedonian E-commerce Association
12:45 - 13:45 Lunch
THE ‘AIR’ TO E-COMMERCE: DATA, MARKETING & TECH
13:45 - 14:15 Keynote presentation: Grow with Google: Capture the Online Opportunity
Amin Siala, Digital Growth Consultant @ Google, Ireland
14:15 - 15:10 Panel Session #4: Technology, Data & Automation as a Booster [Powered by Casys]
- Tosin Oke, Director, SMB Sales for Europe @ Payoneer, United Kingdom
- Borkica Shekerova, Value Stream Owner @ Netcetera, North Macedonia
- Elena Panova, Marketing and Digital Transformation Director @ A1 Macedonia, North Macedonia
- Nikola Ivanov, Regional Director for Western Balkans @ CloudCart, Bulgaria
- Vojdan Karapetkovski, CEO @ KARA 5, North Macedonia

Moderatred by Filomena Asprovska Pljakovska, CEO & President of Management Board @ Casys, North Macedonia
15:10 - 15:30 Keynote Presentation - 4 Pillars of Building any 21st Century E-comm Strategy
Nenad Mirkovic, Head of Marketing and Digital @ Philip Morris International, South East Europe
15:30 - 15:50 Coffee Break
15:50 - 16:10 Keynote Presentation - Busting Myths for Meta Ads
Petar Jevtic, Regional Senior Client Partner for Meta @ Httpool, Serbia
16:10 - 16:30 Keynote Presentation - Expand your E-commerce Business in Europe with E-fulfillment
Elena Agrici, Expansion Manager @ Frisbo, Moldova
HOW TO: THE ROADMAP TO SUCCESS
16:30 - 16:40 Case Study: How Cutting-Edge Automation Changed our E-commerce Game
Dragan Josifovski, Founder & CEO @ Paket.mk, North Macedonia
16:40 - 16:55 Quiz & prizes time [Powered by A1 Makedonija]
16:55 - 17:00 Closing remarks
Nina Angelovska, President @ Macedonian eCommerce Association
AFTER-CONFERENCE EVENING [11.11.2022, from 21:00]
AFTER CONFERENCE EVENING - Friday, 11th of November
21:00 - 00:00 Birthday & Networking AETMxIQOS Jubilee Party: We are Turning 5!
Tribeca Bar & Restaurant 📍
AFTER-CONFERENCE HIKING DAY [12.11.2022, from 10:00]
AFTER CONFERENCE DAY - Saturday, 12th of November [Powered by Pivara Skopje]
10:00 - 14:00 Hike day: Hiking to Vodno with speakers, participants and partners: Skopsko Smooth & BBQ
Meeting point - Police station 📍
The Organizer reserves the right to make changes to the program.