Agenda

08:00 - 09:00 Registration & coffee
09:00 - 09:05 Official Opening - Gorast Cvetkovski, Actor and Host
09:05 - 09:10 Welcome Speech - Nina Angelovska, President @ Macedonian eCommerce Association
WE WANT, WE WANT A DIGITAL NATION
09:10 - 09:30 How Estonia is building the next generation e-government [EN]
- Ott Velsberg, Government Chief Data Officer of Estonia
09:30 - 09:45 Fireside Chat: “Access to finance is key for the ecosystem transformation” [MK]
with Kosta Petrov, Director @ Fund of Innovation and Technological Development

Moderatred by Ivana Stankovic, Strategic Advisor @ Fund of Innovation and Technological Development
E-COMMERCE HAS COME A LONG WAY - THE COVID PUSH!
09:45 - 10:05 The COVID-push on e-commerce in North Macedonia / Ecommerce Analysis Report [MK]
- Nina Angelovska, President @ Macedonian eCommerce Association
10:05 -10:25 The way forward for E-commerce in Europe [EN]
- Sara Lone, Lead Research Analyst in e-commerce, development, digitalization @ Amsterdam University of Applied Sciences, The Netherlands
10:25 - 10:45 Predicting the unpredictable [EN]
- Cátia Silva, Senior Data Scientist @ bol.com
10:45 - 11:00 Sneak Peek into CocaCola’s Ecommerce Venture [MK] [Powered by Pivara Skopje AD]
- Milkica Gerinska, Ecommerce Manager @ Pivara Skopje AD
11:00 - 11:15 Coffee Break
SAFE AND SOUND E-PAYMENTS!
11:15 - 11:35 E-commerce: Episode 2 – A new beginning [EN]
- Gabriel Ghita, VP Business Development for CEE @ Mastercard, Romania
11:35 - 12:10 Panel Session #1: The Triangle of Trust, Technology & Regulation! [EN] [Powered by Payten]
- Igor Kuzevski, Deputy Director @ Personal Data Protection Agency, North Macedonia
- Vanya Manova, Country Manager for Bulgaria, North Macedonia, Albania & Kosovo @ Mastercard, Bulgaria
- Kiro Chadikovski, Manager of Cards and Current Accounts Department @ Komercijalna Banka AD Skopje

Moderatred by Damjan Dano, Digital Transformation Specialist and Partner @ IWM Network
12:10- 12:30 Bringing new e-commerce payment experience [EN]
- Orhan Gazibegovic, Unit Manager / Business Development Manager for BiH, MNE @ Monri Payments, Bosnia and Herzegovina
12:30 - 13:15 Lunch
MORE WOMEN FOR BETTER PERFORMANCE & FASTER PROGRESS
13:15 - 13:50 Panel Session #2: The Why, What & How of having more women included? [MK] [Powered by Casys]
- Filomena Pljakovska Asprovska, CEO, President of the Management Board @ CaSys / Country Ambassador for North Macedonia @ European Women Payments Network (EWPN)
- Milica Vesovic Denkovska, Digital Executive @ Philip Morris International
- Marija Tomeska, President of the Management Board (CEO) at Eurolink Insurance, Member of GRAWE Group

Moderatred by Nina Angelovska, UNCTAD eTrade for Women Advocate
THE CHANGING LANDSCAPE OF DIGITAL MARKETING & NEW TRENDS
13:50 - 14:15 Social-E Commerce Developments - Live Streaming, Blind boxes, Virtual Bots: Lessons From China [EN]
- Sharon Gai, Director of Global Key Accounts @ Alibaba Group, China
14:15 - 14:40 The power of messaging apps: How to engage customers and achieve digital marketing success [EN]
- Konstantin Kostadinov, Head of Sales, CEE @ Viber (Rakuten)
14:40 - 15:30 Panel Session #3 - Regional Marketplaces Marketing Lessons: What Works and What Doesn’t? [EN] [Powered by GIZ]
- Intro address from Ilir Rexha, Project manager for e-commerce sector, Open regional fund for Foreign Trade project @ German International Cooperation (GIZ)

- Tamara StancevBrand Communications Director & TV Editor
- Valer Pinderi, Founder & CEO @ aladini.al, Albania
- Dragana Gjokikj, Sales Director @ Grouper.mk, North Macedonia
- Jasmin Maric, Business Development Manager @ Olx.ba, Bosnia and Herzegovina

Moderatred by Darjan Radenkovic, Chief Business Development Officer @ Vidi Vaka
15:30 - 15:45 Coffee Break
15:45 - 16:05 How Cognitive Technology is Changing Customer Care - The Perfect Combination for Satisfied Customers [MK]
- Borche Gjorgjeski, Head of Customer Contact Center @ A1 Makedonija
16:05 - 16:25 Digital strategy that works like a Swiss watch [MK]
- Vojdan Karapetkovski, CEO @ KARA 5
Music & Travel & Ecommerce
16:25 - 16:45 Enterprise innovation using ‘Design Thinking’ and ‘Jobs To Be Done’: Learnings from travel app development [EN]
- Srdjan Prokic, Head of E-commerce @ AirSerbia
16:45 - 17:05 How advertising at Spotify can help with building brand awareness? [EN]
- Anna Gorka, Spotify Partner Director @ Httpool
17:05 - 17:15 Quiz & prizes time [MK]
[Powered by A1 Makedonija]
17:15 - 17:20 Closing remarks [MK]
- Nina Angelovska, President @ Macedonian eCommerce Association
17:20 - 18:30 AFTER-CONFERENCE NETWORKING SPONSORED BY THE GOLD PARTNERS
The Organizer reserves the right to make changes to the program.