Agenda

DAY BEFORE THE CONFERENCE[13.11.2023]
THE DAY BEFORE - Monday, 13th of November [Invite Only + Owners of VIP Tickets]
18:30 - 20:30 VIP Networking Dinner
Location: Restaurant Vodenica Mulino📍
DAY OF THE CONFERENCE [14.11.2023]
REGISTRATION & WELCOME COFFEE
08:00 - 09:00 REGISTRATION & WELCOME COFFEE☕
09:00 - 09:10 Welcome Speech from the Organizers
Nina Angelovska, President @ Macedonian eCommerce Association
09:10 - 09:30 Opening Addresses
Stevo Pendarovski, President of North Macedonia
Petra Drexler, German Ambassador to the Republic of North Macedonia
Steffen Hudolin, Head of Cooperation at the EU Delegation in Skopje
09:30 - 09:50 The Progress of Macedonian E-commerce Compared to the WB and Europe: Key Findings from the E-commerce Analysis Report (2023)
Nina Angelovska, President @ Macedonian eCommerce Association
Track #1: MARKETPLACE MAVERICKS: UNLEASHING SUCCESS IN ONLINE RETAIL🚀 [powered by Ananas]
09:50 - 10:30 Panel Discussion #1: Regional VS. Global Pioneers: Mastering the Marketplace Scene
Marko Carevic, CEO @ Ananas
Katarzyna Rosa, Leader, Group Education and Merchant Development @ Allegro
Raluca Bujoreanu, Product Lead @ Zalando

Moderator: Nikola Ilchev, Founder @ eCommerce Academy Bulgaria
10:30 - 10:50 Case Study: The Blueprint for Success with Amazon & Shopify: From Choosing the Right Product to Selling on Global Marketplaces
Riste Caposki, Head of E-commerce @ The Gift Lab
10:50 - 11:10 Coffee & Networking
Track #2: SPOTLIGHT ON FULFILLMENT & PAYMENTS: WILL WE CRACK REGIONAL CROSS-BORDER E-COMMERCE? [powered by NLB]
11:10 - 11:50 Panel Discussion #2: "Success Stories and Lessons Learned: Scaling Up Cross-Border E-commerce" [Supported by an EU and Germany financed project on foreign trade promotion in the WB implemented by GIZ]
Ivan Mirkovski, CEO @ SmartLiving
Elvis Pivic, Co-Founder @ Moj brand
Fidan Ramizi, Founder @ aoos.com.al
Sonja Buha, E-commerce Manager @ Mona Fashion

Moderator: Ricardo Pinto, Freelance Certified Management Consultant
11:50 - 12:30 Panel Discussion #3: “Payments Dialogue: Exploring E-commerce Payment Landscape”
Anita Hegjkezi, Head of Payment Systems Policy and Development Unit at Payment Systems Department @ NBRSM
Vanya Manova, Country Manager Bulgaria, North Macedonia, Albania and Kosovo @ Mastercard
Branko Greganovic, CEO @ NLB Banka AD Skopje
Merima Mahmutovic, Senior Manager @ PwC SEE

Moderator: Maja Palcevska, Banking professional, passionate about digital transformation and technologies
12:30 - 13:40 Lunch
Track #3: THE RACE FOR INNOVATION & TECHNOLOGY: HOW TO LEVERAGE AI, DATA & MARKETING IN E-COMMERCE [Powered by A1 Macedonia]
13:40 - 14:05 Keynote Talk: The Race for Innovation: GenAI: Build it, Buy it, or Partner?
Stefan Kovacevic, Global eCommerce Digital Shelf Lead @ Nestlé
14:05 - 14:45 Panel Discussion #4: "The Performance Marketing Revolution: A Data-Driven Dive"
Radomir Basta, CEO and Lead SEO Strategist @ Four Dots
Elinda Stojanova Milosheska, Digital Transformation Team Leader @ A1 Makedonija
Vojdan Karapetkovski, CEO @ Kara5
Aleksandar Neshkevski, Digital & Technology Platforms Director @ Pivara Skopje

Moderator: Nenad Ristovski, Head of Digital @ Publicis Groupe
14:45 - 15:15 Fireside Chat: “Exes in Reebok & Nike, but not in Real Life - Merging Creative Services with Performance Marketing in the Age of AI E-commerce”
Kremena Yordanova, Former Director of Marketing Activations @ Reebok
Hugo Faustino, Managing Director @ HFAUSTINO Creative Media, ex-Nike

Moderator: Iva Dujak, Chief Creative Officer & Partner @ Brand Union
15:15 - 15:30 Case Study: The AI story behind “Redefining E-commerce: A(I) New Era”
Meri Shesho Najdenovska, Director of Operations @ Monks Agency
15:30 - 15:50 Coffee & Networking
Track #4: CUSTOMER-CENTRIC E-COMMERCE: PIONEERING THE E-SHOPPER FRONT👨‍💻
15:50 - 16:10 Keynote Talk: Creating Personalized Experiences through AI and to the Road into the Metaverse
Kai Herzberger, Group Director DACH & EMEA Commerce @ Meta
16:10 - 16:30 Keynote Talk: Supercharging sales with Amazon Ads: How to utilise the billions of shopping signals to drive international sales
Samantha Tillett, Global Partner Director at Aleph Holding for Amazon Ads @ Httpool Aleph & Amazon Ads
Track #5: E-COMMERCE FUNDING AND WHAT ARE THE VC’S APPETITES? [Powered by Mastercard]
16:30 - 16:45 Fireside Chat: Venture Into E-commerce: The Investor's Lens
Ivaylo Simov, Co-founder and Managing Partner @ Eleven Ventures

Moderator: Nina Angelovska, President @ Macedonian eCommerce Association
16:45 - 16:55 Prizes time [Powered by A1 Makedonija]
16:55 - 17:00 Closing Remarks
Nina Angelovska, President @ Macedonian eCommerce Association
AFTER THE CONFERENCE [14.11.2023, from 21:00]
AFTER THE CONFERENCE - Tuesday, 14th of November
21:00 - 00:00 After - Conference Networking Party Location: Three Kitchen & Bar 📍
*The organizer reserves the right to make certain changes in the agenda.