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Ready, Set, Grow!

The Biggest E-commerce Conference in The Region!

November 12, 2021
DoubleTree by Hilton
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Welcome to the E-commerce Conference 2021: Ready. Set. Grow! 🚀

The Annual E-Commerce Conference is a place that brings together the brightest global, as well as local e-commerce minds in order to share their most successful tactics, experiences, strategies, and innovative trends from across the e-commerce ecosystem.

On November 12, join more than 400 participants for a day filled with networking, presentations, panel discussions, fireside talks, and Q&A sessions with more than 20 top experts who have one common goal: to share knowledge, experience, and applicable tips and tactics that will contribute to the growth of your business!

Take a look which are the topics in focus this year

Are you ready to seize the opportunities, apply new tactics and significantly increase online sales?

This conference is for you!

E-COMMERCE CONFERENCES THROUGHOUT THE YEARS
  • 1000+participants
  • 500+companies
  • 90+speakers
  • 20+countries
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Speakers

Agenda

08:00 - 09:00 Registration & coffee
09:00 - 09:05 Official Opening - Gorast Cvetkovski, Actor and Host
09:05 - 09:10 Welcome Speech - Nina Angelovska, President @ Macedonian eCommerce Association
WE WANT, WE WANT A DIGITAL NATION
09:10 - 09:30 How Estonia is building the next generation e-government [EN]
- Ott Velsberg, Government Chief Data Officer of Estonia
09:30 - 09:45 Fireside Chat: “Access to finance is key for the ecosystem transformation” [MK]
with Kosta Petrov, Director @ Fund of Innovation and Technological Development

Moderatred by Ivana Stankovic, Strategic Advisor @ Fund of Innovation and Technological Development
E-COMMERCE HAS COME A LONG WAY - THE COVID PUSH!
09:45 - 10:05 The COVID-push on e-commerce in North Macedonia / Ecommerce Analysis Report [MK]
- Nina Angelovska, President @ Macedonian eCommerce Association
10:05 -10:25 The way forward for E-commerce in Europe [EN]
- Sara Lone, Lead Research Analyst in e-commerce, development, digitalization @ Amsterdam University of Applied Sciences, The Netherlands
10:25 - 10:45 Predicting the unpredictable [EN]
- Cátia Silva, Senior Data Scientist @ bol.com
10:45 - 11:00 Sneak Peek into CocaCola’s Ecommerce Venture [MK] [Powered by Pivara Skopje AD]
- Milkica Gerinska, Ecommerce Manager @ Pivara Skopje AD
11:00 - 11:15 Coffee Break
SAFE AND SOUND E-PAYMENTS!
11:15 - 11:35 E-commerce: Episode 2 – A new beginning [EN]
- Gabriel Ghita, VP Business Development for CEE @ Mastercard, Romania
11:35 - 12:10 Panel Session #1: The Triangle of Trust, Technology & Regulation! [EN] [Powered by Payten]
- Igor Kuzevski, Deputy Director @ Personal Data Protection Agency, North Macedonia
- Vanya Manova, Country Manager for Bulgaria, North Macedonia, Albania & Kosovo @ Mastercard, Bulgaria
- Kiro Chadikovski, Manager of Cards and Current Accounts Department @ Komercijalna Banka AD Skopje

Moderatred by Damjan Dano, Digital Transformation Specialist and Partner @ IWM Network
12:10- 12:30 Bringing new e-commerce payment experience [EN]
- Orhan Gazibegovic, Unit Manager / Business Development Manager for BiH, MNE @ Monri Payments, Bosnia and Herzegovina
12:30 - 13:15 Lunch
MORE WOMEN FOR BETTER PERFORMANCE & FASTER PROGRESS
13:15 - 13:50 Panel Session #2: The Why, What & How of having more women included? [MK] [Powered by Casys]
- Filomena Pljakovska Asprovska, CEO, President of the Management Board @ CaSys / Country Ambassador for North Macedonia @ European Women Payments Network (EWPN)
- Milica Vesovic Denkovska, Digital Executive @ Philip Morris International
- Marija Tomeska, President of the Management Board (CEO) at Eurolink Insurance, Member of GRAWE Group

Moderatred by Nina Angelovska, UNCTAD eTrade for Women Advocate
THE CHANGING LANDSCAPE OF DIGITAL MARKETING & NEW TRENDS
13:50 - 14:15 Social-E Commerce Developments - Live Streaming, Blind boxes, Virtual Bots: Lessons From China [EN]
- Sharon Gai, Director of Global Key Accounts @ Alibaba Group, China
14:15 - 14:40 The power of messaging apps: How to engage customers and achieve digital marketing success [EN]
- Konstantin Kostadinov, Head of Sales, CEE @ Viber (Rakuten)
14:40 - 15:30 Panel Session #3 - Regional Marketplaces Marketing Lessons: What Works and What Doesn’t? [EN] [Powered by GIZ]
- Intro address from Ilir Rexha, Project manager for e-commerce sector, Open regional fund for Foreign Trade project @ German International Cooperation (GIZ)

- Tamara StancevBrand Communications Director & TV Editor
- Valer Pinderi, Founder & CEO @ aladini.al, Albania
- Dragana Gjokikj, Sales Director @ Grouper.mk, North Macedonia
- Jasmin Maric, Business Development Manager @ Olx.ba, Bosnia and Herzegovina

Moderatred by Darjan Radenkovic, Chief Business Development Officer @ Vidi Vaka
15:30 - 15:45 Coffee Break
15:45 - 16:05 How Cognitive Technology is Changing Customer Care - The Perfect Combination for Satisfied Customers [MK]
- Borche Gjorgjeski, Head of Customer Contact Center @ A1 Makedonija
16:05 - 16:25 Digital strategy that works like a Swiss watch [MK]
- Vojdan Karapetkovski, CEO @ KARA 5
Music & Travel & Ecommerce
16:25 - 16:45 Enterprise innovation using ‘Design Thinking’ and ‘Jobs To Be Done’: Learnings from travel app development [EN]
- Srdjan Prokic, Head of E-commerce @ AirSerbia
16:45 - 17:05 How advertising at Spotify can help with building brand awareness? [EN]
- Anna Gorka, Spotify Partner Director @ Httpool
17:05 - 17:15 Quiz & prizes time [MK]
[Powered by A1 Makedonija]
17:15 - 17:20 Closing remarks [MK]
- Nina Angelovska, President @ Macedonian eCommerce Association
17:20 - 18:30 AFTER-CONFERENCE NETWORKING SPONSORED BY THE GOLD PARTNERS

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Physical presence ticket
Speakers & Sponsors Dinner
390 €
Speakers & Sponsors Dinner reception will be held on Nov 11th. Guests include the speakers of the conference and high-level representatives on behalf of the Sponsors. Enjoy the carefully selected four-course menu & wine while networking and getting to know new people the evening before the conference.

5 REASONSWHY YOU CAN’T MISS THIS EVENT

Discover, learn, meet new acquaintances!

There is no better place to grow, improve and advance your career than the Annual E-commerce Conference.

There is no better time for e-commerce than now!

Inspirational visions and practical tactics guide the latest trends in the e-commerce ecosystem; The Fourth Annual Conference is where you will gain the knowledge to navigate your business towards the digital future!

Rich program with attractive topics from the digital world...

From Secure E-Payments to Innovations in Digital Marketing - the Fourth Conference is a place where more than 20 experts will present new knowledge related to the most current topics in the digital world.

The right place for matchmaking!

Whether you will be attending live or online, during the expo-part of the conference you will be able to meet like-minded people and potential partners for cooperation from the e-commerce ecosystem!

The benefits are long-term...

Although the conference lasts only 8 hours, you will appreciate the benefits of attending the conference at the moment you apply the acquired knowledge, make the most out of the innovative strategies of the speakers, influence your decision-making and the way you look at your business.

Sponsors & Partners

PR Partners
Media partners

Previous speakers

and many more…

Ecommerce Asociation

The Macedonian e-Commerce Association is the first and only association that aims at inclusive e-commerce. Our mission is to create a future for e-commerce development and the success of the country. Macedonian E-commerce Association aims to support the interests of e-commerce companies, to contribute to the expansion of e-commerce knowledge and its expansion including related services and technologies, and to reduce and eliminate barriers that restrict the growth and development of the industry. We believe that the future for a better Macedonia lies in a digital Macedonia and smart society, and e-commerce is an integral part of such a society.

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