Speakers & Moderators
President @ Ecommerce Macedonia, Former Minister of Finance of North Macedonia, Forbes 30 Under 30, Co-founder at Grouper.mk, Entrepreneur
President @ Ecommerce Macedonia, Former Minister of Finance of North Macedonia, Forbes 30 Under 30, Co-founder at Grouper.mk, Entrepreneur
U.S. Ambassador to the Republic of North Macedonia
A 27-year veteran of the U.S. diplomatic corps and a member of the Senior Foreign Service with the rank of Minister-Counselor, Ms. Byrnes is the Ambassador to North Macedonia. She served as Deputy Chief of Mission to U.S. Embassy Athens September 2017 – May 2019. Her previous assignment was Chargé d’Affaires, a.i. at the U.S. Mission to the Organization for Security and Cooperation in Europe (OSCE) in Vienna, Austria, where she had also served as the Deputy Chief of Mission since September 2014.
Previously, Ms. Byrnes held positions at the Department of State Bureau of European and Eurasian Affairs; the office of the Under Secretary of State for Public Affairs and Public Diplomacy; and the Senate Foreign Relations Committee. She served as Public Affairs Advisor at the U.S. Mission to NATO in Brussels, Belgium, from 2007-2010. From 2010-2011, she was a Senior Civilian Representative supervising governance and development in eastern Afghanistan as part of the International Security Assistance Force. She has also represented U.S. interests overseas in Spain, Bolivia, Hungary and Turkey.
Ms. Byrnes has received eight Superior Honor and Meritorious Honor Awards and an Expeditionary Service Award from the U.S. Department of State, and two Meritorious Civilian Service Awards from the U.S. Department of the Army. She represented the Department of State as a Pearson Congressional Fellow from 2002-2003 and as an International Women’s Forum Leadership Foundation Fellow for 2012-2013.
A resident of Sarasota, Florida, Ms. Byrnes holds a Bachelor of Science (Foreign Service) in International Relations and a master’s degree in Policy Management, both from Georgetown University. She is married to CAPT Larry Scott Gage, USN (Ret).
Growth Hacker & Marketing Expert
Howard Kingston is an Entrepreneur and Growth Hacker. He’s been there and done it, as a founder & marketer. He’s one of the few ‘Growth Hackers’ that has actually done it. Launching & growing a startup from zero to 15 million users. Two of the last three businesses he’s helped launch have been acquired. The third has offices worldwide, raised millions in VC investment & are well on their way. He has helped global brands including Facebook, Snapchat and Google…and today he’s excited to help you.
President @ Ecommerce Macedonia, Former Minister of Finance of North Macedonia, Forbes 30 Under 30, Co-founder at Grouper.mk, Entrepreneur
After being an entrepreneur for almost 10 years, in August 2019 Nina’s career path took a sharp turn when she joined the Government of the Republic of North Macedonia as Minister of Finance. She co-founded Grouper.mk, the leading e-commerce platform, also known as the game-changer of e-commerce in the country in 2011. With her team, they contributed to increasing online sales in Macedonia by more than 350% and educated thousands of customers and businesses on how to shop and sell online. She completed her Doctorate Degree in 2016 aiming to turn practice into science.
She has spoken to 300+ conferences and events striving to infuse passion and awake the potential of many young people. Her passion for change and e-commerce led her to co-found the first Macedonian Ecommerce Association in 2017. Her hard work and impact have been widely recognized. In 2018 she was named “Forbes 30 Under 30” in Retail and Ecommerce in Europe and in September 2019 at the UN General Assembly, she was recognized by UNCTAD as one of seven global eTrade for Women Advocates. She was heading the public finances of N.Macedonia and led the implementation of many economic and fiscal measures during the biggest crisis in history caused by COVID-19 until September 2020. Among the key priorities during her mandate as Finance Minister, she has put digitalization and technologies in the focus as a key to solving many problems and putting the progress and reforms of the country in “fifth gear”.
COO & Co-Founder @ Barner Brand
SVP, Digital Consumer Product Europe @ Mastercard
Barbara Sessa is the Head of Digital Consumer Products for Europe at Mastercard. In that role she has the responsibility to develop and execute the consumer product strategy for the Region. Barbara has over 15 years of experience in payment industry. She has strong knowledge in Digital, Service design, product development and go to market approach.
Barbara has strong track record on leadership role and she is passionate about people.
She is also an advocate of diversity and inclusiveness, which is why she also leads Mastercard’s gender balance agenda in France, and often speaks about this topic within the industry.
Chief @ UNCTAD ICT Policy Section
Mr. Torbjörn Fredriksson is the Chief of the ICT Policy Section at the UN Conference on Trade and Development (UNCTAD). He is responsible for UNCTAD’s work on ICT, e-commerce and the digital economy. He joined the UN in 2000. Before joining UNCTAD, he held positions at the Invest in Sweden Agency and the Swedish Ministry of Industry and Commerce. He has an MSc in International Economics from the Stockholm School of Economics.
Managing Director @ Ecommerce Foundation / Scamadviser.com
Jorij Abraham has been part of the international eCommerce community since 1997. He has been manager e-commerce at Bijenkorf (an upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting as Unic (an Europe wide e-commerce strategy & implementation firm). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine.
From 2013 – 2017 he has been Director of Research & Advise at Thuiswinkel.org (the Dutch Ecommerce Association) and Ecommerce Europe (the European Ecommerce Association with 25.000+ members in 20 countries). He now is Managing Director of the Ecommerce Foundation, whose mission is to foster global digital trade and Scamadviser.com, the global blacklist for malicious websites. He is also e-commerce professor at the University of Applies Sciences, TIO.
Founder @ Takhfifan - Iran
Nazanin Daneshvar is the most highly acclaimed female Iranian Internet entrepreneur known to date. She is the founder and CEO of Takhfifan, Iran’s first and leading group-buying website. In addition, she is the founder of Tarinan, a popular local reviews website and mobile phone application. Apart from her professional role, she is an active supporter of the Iranian start-up movement, where she strongly encourages leadership among women. She has been a speaker at numerous conferences, acted as mentor at many prominent start-up and technology events, and has been featured in the international media. She was covered by magazines like The Financial Times, Forbes, Washington Post, Der Spiegel, and The Guardian among others. Prior to Takhfifan, she has worked at numerous e-commerce companies and startups as a software developer in Iran, the UK and Germany.
CEO & Founder
@ Gjirafa - Kosovo & Albania
Mergim Cahani is the Founder and CEO of Gjirafa Inc – a video content, programmatic advertising, e-commerce platform with a primary focus in Kosovo and Albania, with the goal to expand throughout the Balkan’s region. Gjirafa is one of the fastest-growing tech startups in Europe, with triple CAGR, and has raised around $10 million from reputable international investors. Previously, in New York, Mergim was part of Broadridge Financial Solutions (NYSE:BR), an Adjunct Assistant Professor with the Department of Computer Science at St. John’s University, an executive management consulting program at Morgan Stanley (NYSE:MS), the President of the Board of Governors at the American Chamber of Commerce in Kosovo, board member of ATOM Institute and GAP Institute, an advisory board member of several startups, accelerators and funds, and has over 15 years of industry experience with startups, technology, management, investment experience, and a few failed startups. His education includes a BS and MS degree in Computer Science, an MBA in Management from St. John’s University and New York University.
Global Head of Ecommerce @ SportVision - Serbia
Zorana Milidrag is an experienced eCommerce Director & team leader with a demonstrated history of working in the internet industry. For the past six years, Zorana has predominantly focused on the digital ecosystem and omnichannel. Previous to this, she spent eight years working in retail marketing. As Global eCommerce Director in company Sport Vision, Zorana is in charge of 30 webshops in 9 countries and a team of more than 150 employees. Zorana is the President of eCommerce Association of Serbia and founder of eCommerce Academy.
Head of Growth @ Startup Wise Guys, Founder @ Prospect Labs
Patrick Collins is the Head of Growth at Startup Wise Guys, Europes largest accelerator program and the founder of Prospect Labs, LinkedIn automation tool. With a background of working with online and e-commerce businesses for over 10 years, Patrick can show you how to scale your business through automation whilst keeping all communication hyper personalized
Managing Director @ Customs Administration of North Macedonia
MSc Gjoko Тanasoski is a Director General of the Customs Administrations of the Republic of North Macedonia. He is a graduate Mechanical Engineer of the Faculty of Mechanical Engineering at the University “St. Cyril and Methodius” Skopje. He continued his formal education after graduation and specialized in two specific domains: – Master In Mechanical Engineering (postgraduate in Industrial Engineering and Management at the Faculty of Mechanical Engineering at the University “St. Cyril and Methodius” Skopje) – Study program for Business Administration – MBA Executive (CITY Liberal Studies–Affiliated Institution of the University of Sheffield, Thessaloníki, Greece).
He has extensive working experience of over 20 years in international companies specialized in industrial purchasing, on top-level management positions (Fulda DOOEL, CIMOS DOOEL, LTH Castings DOOEL). Also, he has experience in the field of international Insurance companies (EUROLINK Insurance AD Skopje and Croatia Insurance AD Skopje). As a director general, his vision is to make Customs Administrations of the Republic of North Macedonia the most advanced Customs Administration in the region which strongly supports the legal economy, fully in line with Europian Union standards.
CEO @ Casys AD
Filomena Pljakovska-Asprovska, Chief Executive Officer and Chairman of the Board of Directors of Casis AD, the only processor in the field of card operations, electronic commerce and certified card personalization bureau in the Republic of Northern Macedonia.
By vocation BSc in Electrical Engineering, Department of Electronics and Telecommunications, Master’s Degree at the Faculty of Economics at UKIM, alumni of the Schulich School of Business, York University Toronto CA and a fellow of the Kellog School of Management USA. Advocate and motivator of the motto that learning is an endless process, and every investment in itself is a value for the company, the environment and the society in which we live.
She started his working career as a System Administrator in the company, then as a Sector Director and for two terms a member of the Board of Directors During her 18 years of work experience, as an expert she has the opportunity to participate in many important projects for the implementation of innovations and new products in the field of the card industry. Proud of the company’s team for the first successful personalized chip cards in the country, the implementation of the highest security standards for data security PCI DSS and ISO27001, the introduction of secure e-commerce with 3D model and many other projects.
At the same time, she is a member of the National Council for Payment Systems at the NBRSM and the commission for encouraging non-cash payments with active participation and maximum support in the initiatives for encouraging and improving the use of electronic payment channels.
During her career she has been engaged as a speaker and panelist at several domestic conferences in the field of payment systems, security of card payments and topics in the field of e-commerce.
She continues to achieve her mission and goals through continuous professional cooperation with banks and the entire ecosystem in which the company operates for equal participation in the modern global digital economies.
Founder and Chairperson @ Javara, Indonesia
CEO & Co-Founder @ OREA - Bosnia and Herzegovina
Senita Slipac is the co-founder and director of OREA, the first online platform for buying and selling handmade and original products in BIH and the region. Senita comes from the non-governmental sector where she has been working for more than 15 years on projects that provide socio-economic support and empowerment of women and youth through access to education and professional development. Ten years ago, she founded the Bosana Foundation.
RRP Customer care and Digital Manager @ Philip Morris International
Jana Durneva has extensive experience and successfully implemented projects in the field of digitalization and digital transformation in various industries. As Digital Technology and Customer Support Manager at Philip Morris, she works on strategies for the digital development of the user experience as well as improving customer loyalty. Together with the team, in conditions of pandemic and complete quarantine, she worked on the launch of IQOS on the market in the country and at this conference, through practical experiences she will present the development of the IQOS e-shop, and how the challenges of the complex situation can be turned into a success story and satisfied users.
Director & owner @ Rating Agency
Nikola Spasov is a researcher, communicologist and political consultant. In his career he has worked on a series of campaigns in the country and the region, advising politicians, business leaders and organizations on how to better manage their reputation, work crises and communicate more effectively. As a representative of Cambridge Analytics in the Balkans and project work with the company, Nikola has specialized closely in digital communication in times of crisis. At this year’s conference, his presentation will address the best practices and digital strategies that businesses and organizations should use for effective crisis management.
Director of Sector for Customs System @ Customs Administration
Zlatko Veterovski has a PhD in foreign trade. He has 29 years of experience in the Customs Administration, performing various functions, Chief of Intersectoral Cooperation Unit, Head of Training Unit, Advisor to the Director and Assistant Director of the Department for Customs System. Zlatko has an extensive knowledge of the customs and customs tariffs of the EU, the World Customs Organization (WCO) and the World Trade Organization (WTO).
Head of Department for Customs and Tax Procedures @ Customs Administration
Офелија Бајо е дипломиран правник со правосуден испит. Во Царинска управа има 18 годишно искуство и од почеток на својата кариера во Царинска управа, работи во повеќе сектори, а фокусот на својата работа ја става на царински постапки, нивното поедноставување и олеснување на трговијата. Учествува во повеќе Проекти во рамките на Царинска управа, а еден од позначајните е имплементација на системот за електронска обработка на декларации и акцизни документи, како негов проектен менаџер. Исто така е дел од тимот на регионалниот проект за информации за пред пристигнување на пратки превезувани со брзи пошти. Во тек на кариерата ангажирана е како учесник на повеќе домашни и меѓународни семинари и конференции од областа на царински постапки.
Digital Expert @ A1 Macedonia
Ivo Stojanovski is part of the team responsible for implementing the digital transformation in A1 Macedonia. By introducing fully functional solutions and innovative technologies, he creates digital experiences and tools that enhance the user experience, enabling a simpler everyday life. The main focus of his work is the automation of e-commerce and increasing user interactions through the digital channels of A1 Macedonia. Within the other activities related to the digital transformation of A1, Ivo has a special contribution in the automation of marketing activities, the introduction of the first virtual store and the creation of digital tools to support customers. Cooperation with foreign partners and start-up companies, work in cross-functional teams through the use of modern working methodology and contribution to strategic projects of the A1 Telecom Austria Group are just some of the experiences he has gained in the telecommunications sector.
Co-founder & Partner
@ IWM Network
Damjan is a co-founder and managing partner of IWM Network, an ICT company founded in 2008 with a simple idea to help companies better understand the ever-emerging digital world and use its advantages in a smarter way. For the past 10 years, Damjan has worked on developing IWM Network into a digital holding agency with a portfolio of businesses that includes several brands, SaaS products, companies, and strategic partnerships. Over the years, IWM Network has provided services to over 100 domestic and international clients.
The list of his main specialties includes: digital business transformation, web design and development, e-commerce, blockchain consulting and development, digital marketing, and IT security. Damjan has over 15 years of experience in the ICT industry and has been featured as a speaker, panelist, and lecturer on many events around the world.
Damjan is a Board member of MECA, member of the Supervisory board of IAB Macedonia and member of the national Digital forum for ICT.
Retail Client Relationship Senior Officer @ HalkBank
Anastas Dokoski graduate from the Faculty of Economics at the University SS. "Cyril and Methodius" in Skopje at the department of management.
He started his career in 2012 at Halkbank AD Skopje in Alternative Distribution Channels – Мarketing. He have been working at Halkbank AD Skopje for 5 years, he is responsible for promoting of E- commerceе, customer support for implementing mobile and web E-commerce solution, product development and creating marketing campaign. Communication with clients on a day-to-day basis to find more effective solutions how to sell their products and services more successful and profitably on the web stores. With enthusiasm contributes for promoting of e-commerce, emphasizing the need for every business to start selling through their websites or mobile applications.
Attending professional conferences, workshops and seminars have positive impacts on his career which contributed to gaining new knowledge and experience in this area which he selflessly shared with clients and colleagues.
Founder @ NewMediaMK
Darko Buldioski is the founder of NewMediaMK – a creative agency with a focus on digital communications and program director of AllWeb conferences. He started working actively in the field of new media 15 years ago as a blogger, continued as a lecturer, consultant and coach. Darko is the owner of the e-shop Decal.mk and instructor of the academy for digital marketing in Brainster. He listens to heavy music and has recently been riding a motorcycle.
Senor Payment Officer @ NLB Banka AD Skopje
Од почеток на својата кариера работи во НЛБ Банка како дел од Службата за картично работење. Фокусот на својата работа го става на анализа на сигурноста на плаќањата со платежни картички и начини како да се подобри истата.
За време на своето 12 годишно работно искуство, како експерт учествува во многу проекти за имплементација на сигурноста во картичното работење и интернет плаќањата. Од самите почетоци е дел и од тимот кој работеше на имплементација и развој на е-трговијата како канал за продажба кој го понуди Банката. Исто така дел е од тимот на Competence center-от na ниво на НЛБ Групацијата одговорен за имплементација и развој на најновите безбедносни стандарди на банките членки на Групацијата.
Во текот на кариерата ангажирана е како учесник на повеќе домашни конференции од областа на платните системи, безбедноста при картичните плаќања и теми од областа на електронската трговија.
Secretary General @ eCommerce Macedonia
Viktor is the Secretary General of the Macedonian Ecommerce Association and Co-Founder of SVNA Design, Web and Digital agency specializing in concept creation, visually pleasing design, efficient web development, and digital business transformation. Driven by the desire for changes and improvement of the current e-commerce situation in Macedonia, he is one of the initiators for setting up the e-commerce association in Macedonia, of which he is also chosen to be the Secretary General. He is dedicated to the development of the association and for more than four years he is actively involved in the improvement of the e-commerce situation in Macedonia. Stojkoski is one of the main organizers of the first and second annual e-commerce conferences. Viktor has a degree in computer science and software engineering, and he specializes in: e-commerce, digital marketing, web design, and sales.
Market Communications & Research @ DHL Express Macedonia
Simona is part of the sales team of DHL Express Macedonia for 8 years. DHL is a market leader and specialist in international shipping and courier delivery services in Macedonia. Simona leads regional marketing campaigns and activities. E-commerce has been in its focus for years, offering support and solutions to all e-commerce businesses that want to expand their business worldwide. Simona has a master’s degree in marketing and management and has completed an academy for digital marketing.
Project Manager @ Ecommerce Macedonia
Marija Ristovska is a project manager at the Macedonian eCommerce Association, with more than 9 years of experience in marketing communications and management. Marija graduated from the department of E-Business at the Faculty of Economics in Skopje and graduated from the Academy for Web Development at SEDC in Skopje. She started her career as a marketing representative in a USAID project related to the development of the career to students and job seekers from where she continued her career in the marketing sector, working in a PR and Marketing agency for various clients from different industries. Marija also has international experience, by living and working in the USA and in the UAE – Dubai in different positions ranging from customer service to marketing and management.
Vice President @ Macedonian Ecommerce Association
Filip is acting president of the Macedonian E-Commerce Association and co-founder of the web portal for banks and financial institutions Bankarstvo.mk. He currently works at Sparkasse Bank Macedonia as a Branch Coordinator, while in the past he has worked several other positions in the bank, ranging from domestic payment operations, electronic banking and payment card associates, then working in the retail sector to develop new products with particular reference to alternative distribution channels.
He is one of the initiators for founding the Macedonian E-Commerce Association in 2017, where he was initially elected as Vice President of the Macedonian E-Commerce Association. Filip is dedicated to the development of the Association to this day and in 2019 he was elected Acting President of the MECA.
Filip graduated from the Faculty of Economics with a degree in Marketing and his specialties are: Digitization and Sales.
Market Director @ Artmie LTD
Goran is Market Director for Southern market in the leading online company for art & creative supplies in Central and South-East Europe – ARTMIE Ltd from Slovakia. He made the first steps in e-commerce back in 2013, and so far went through all steps of development of the company, from a small local company on the domestic market, to an international respectable leader in this part of Europe. He was directly involved in market expansion on Italian and Balkan markets, as well as launching of the new regional logistic center and ERP software implementation in the company. In the beginning of 2019 a company opened a new regional office and Goran became its team leader.
Goran believes that speed is the key factor in e-commerce. He became a logistics specialist and developed unique transport systems for each of 13 markets in a much efficient way than usually possible. Together with the team he created a specific delivery system between EU and Serbia and Macedonia and speeded up parcel delivery without the need for local warehouses.
He likes to speak about Belgrade as his birth city and gladly points out his studies in the Faculty of Economics in Belgrade and scholarship of the Erasmus Mundus programme in Masaryk University in Czechia.
Goran believes in systematic approach and hard work oriented on details, and he is convinced that the good system can motivate each individual to give his maximum for the team’s benefit.
Sales Director @ Grouper.mk
Dragana is the Director of Sales in Grouper.mk, the first deal platform and leading e-commerce company that operates almost ten years on the Macedonian market. With an educational background in e-business and marketing, she joined Grouper’s team in 2014 working in the sales department and managing marketing campaigns. The fields of her main specialties include sales and project management, marketing research and analysis, reporting, content marketing.
COO @ Kliknijadi.mk
Todorovski Robert, with 10 years of work experience in the field of insurance, in 2018 accepts the challenge called e-trade. He became acquainted with online ordering and food delivery through Slice, a fast-growing company in the United States, as a Sales Representative. He successfully transferred the accumulated experience and knowledge since 2019 to Klikni Jadi, a company that offers online ordering and delivery of food and various products in Skopje to the final consumer. As COO at Klikni Jadi, the company begins the expansion by increasing the offer of restaurants in Skopje, but also to other cities in Macedonia, with an offer in Ohrid, and soon Tetovo. According to the needs of the customers of Klikni Jadi, in this difficult period, Klikni Jadi introduces an online market as part of the offer in cooperation with Ramstore. In October 2020, Klikni Jadi proudly introduces its new mobile applications (Android and IOS) in order to provide its customers with easier access to the company’s services.
Owner @ Eco Logistic
Igor Gesovski is a Master of Economic Science and Bank Management. Specialized financial consultant for domestic and foreign clients in the field of several economic spheres. He has been a mediator since 2010. Actively participates in strategic planning, coordination and implementation of programs for attracting foreign investments in the Republic of Macedonia, with a special contribution in the field of Medicine and Energy. Expert Logistics at Start Up Businesses. Owner of Inter-Cons LTD, Eco Logistics Service and other companies in the commercial sector. Expert in the field of education for the use of cannabis for medical purposes, and Consultant of several companies including HAPA medical GMBH – Medical Cannabis Group in Europe.
Founder & CEO @ Paket.mk
Ко-основач и извршен директор во Paket.mk. Повеќегодишно искуство во изработка, лансирање и менаџирање на е-продавници. Магистер по стратегиски маркетинг од Imperial College London.
Ecommerce Manager @ Sport M
Currently, he is working as e-commerce manager at Sport M. Enthusiast for e-commerce and marketing from the very beginning. Always dedicated to improve all the processes related to e-sales in Sport M, as well as managing and addressing the challenges of e-commerce in Covid times. Online 24/7/365.