Agenda

The theme of this year’s conference is “Grow with Ecommerce.” Driven by the needs, challenges and preferences of the current and upcoming e-commerce players on the market, this year’s conference will focus on business growth, which can be accelerated with proper management of e-commerce as a significant sales channel. The main focus will be given to the “new customer” and the latest, ever-changing tools to reach that customer. E-commerce can truly be the driver of business growth, and it can meet and exceed managers’ expectations, but only with the right execution. With this in mind, and in pursuit of exceeding the participants’ expectations, you can look forward to a high-quality conference program with domestic and international speakers who have vast experience in their fields. The agenda will be organized in keynote presentations, panel discussions, fireside chats and engagement activities.

OCTOBER 24TH [Thursday]
18:30 - 20:00 Reception dinner for speakers, distinguished guests and sponsors and partners, Restaurant TBD
OCTOBER 25TH [Friday] CONFERENCE DAY
08:00 - 09:00 Registration & Coffee
ECOMMERCE MAPPING & DATA: Presentation & Fireside Chat
09:00 - 09:05 Official Opening - Gorast Cvetkovski, Actor and Host
09:05 - 09:15 Welcome Speech - Viktor Stojkoski, Secretary General of eCommerce Macedonia
09:15 - 09:35 Opening Keynotes
- Dr. Nina Angelovska, Minister of Finance
- Mr. Damjan Manchevski, Minister of Information Society and Administration
- Ms. Vanya Manova, Country Manager Bulgaria and Macedonia at Mastercard
- Mr. Jovan Despotovski, Director of Fund for Innovations and Technology Development
- Gjoko Tanasoski, Director of The Customs Administration
09:35 - 09:55 “Market Size and Value of E-commerce in North Macedonia” - Exclusive Research
- Ognen Ognenoski, Cofounder & Director at Target Group
- Sergej Zafiroski, Founder and Manager at Insider ID
09:55 - 10:05 Fireside chat w/ HALK BANK - Overview of the E-commerce Industry With a Banking Professional with Tina Petkoska, Assistant in the Department for Alternative Distribution Channels - Marketing @ Halk Bank
DIGITAL TRANSFORMATION: Presentation & Fireside Chat
10:05 - 10:25 “Transform or Die: Why your old school is losing the new game?”
- Petar Ninovski, CEO and Cofounder at Brainster
10:25 - 10:35 Fireside chat w/ A1 - Digital Transformation in the Telecom Industry: Challenges, Benefits and Best-practices with WITH Јana Durneva, Digital Trasnformation Manager @ A1
10:35 - 10:50 “Restoring Trust in a Digital World” - Charles Walton, Senior Vice President @ Digital Identity Mastercard – Purchase, New York
10:50 - 11:10 Coffee Break
GROW GROW GROW: 4 keynote talks focused on growth
11:10 - 11:30 Grow with new markets: “The Proven 7-Stage Framework for International Ecommerce Growth” - Rok Hrastnik, Executive Director at Senislab
11:30 - 11:50 Grow with SEO: “How e-commerce websites can and should gain from organic (free) visitors to their websites” - Peter Mesarec, Marketing Consultant at Seos.si
11:50 - 12:10 “Grow with Data through A/B testing”
- Gorjan Jovanovski, Technology Team Lead & Software Engineer at Booking
12:10 - 12:30 “Grow with the Future of Commerce”
- Amanda Jones, Chief Strategy Officer McCann Bucharest at McCann Bucharest
12:30 - 13:30 Lunch
13:30 - 13:45 Quiz Game Supported by A1 The “smartest” will win a smartphone
Top Keynote Presentation > Grow with Marketing Funnels
13:45 - 14:25 “Ecommerce Infrastructure Along the New Silk Road” - Scott Rafer, 25-year Silicon Valley veteran across social media & eCommerce
MARKETPLACES > Panel Discussion + Fireside Chat
14:25 - 14:55 Panel Session: The Pains & Gains of Local Marketplaces
- Nikola Dimovski, CEO and Cofounder at Klikni jadi
- Iva Trembelieva , COO at Grouper
- Slobodan Andonov, Project Manager at Ekupi
- Moderated by Filip Cizbanovski
Fireside Chat > Development of e-Markets
14:55 - 15:05 Fireside Chat w/ Dijaspora.Shop
- Development of e-markets with Marko Ilic, Serial Ecommerce Entrepreneur and Business Development @ Dijaspora.shop, Serbia
15:05 - 15:20 Coffee Break
INNOVATION IN ECOMMERCE & WOMEN IN DIGITAL> Keynote Talk + Panel Session
15:20 - 15:35 “Making women digital entrepreneurs a force for inclusive growth”
- Candace Nkoth Bisseck, Digital Economy and Women Empowerment Advocate, Program Manager at eTrade for Women, UNCTAD
15:35 - 16:05 Panel Session: Innovation in Ecommerce - Going global from home. Making North Macedonia Proud!
- Svetlana Kordumova, Founder & CEO at Pixyle.ai
- Katerina Bojkov, Cofounder & Head of Growth at Embed Social
- Moderated by Damjan Dano
16:05 - 16:20 Hajan Selmani - Founder & CEO at HASELT - In memoriam
16:20 - 16:30 Closing Remarks - Viktor Stojkoski, Secretary General of eCommerce Macedonia
16:30 - 18:00 Friday After-Conference: Cocktails by the Gold Partners
[Hand your cocktail coupon located in the name tag pack and choose your cocktail: Mastercard, FITD, A1, Haselt & HalkBank]